I want to start out this post by saying I have a Facebook profile AND a Facebook business page. I'd also like to point out that some people I know actually have clients visit their business simply because, as they said, "I saw you on Facebook."
Personally, I have a little over 70 "likes," mostly from friends & family and I have a few people who interact on my page constantly... when I remember to update it.
Facebook is constantly asking me to pay money to "boost" my posts, or to get more "likes." I've never bothered, because I didn't really know how that worked and I figured any "likes" I received now would be from credible people that I know, instead of random strangers who just enjoy clicking the "like" button on everything they see.
I still have a few random strangers who've "liked" my page that never interact with me and I've never heard of them in my life. But it doesn't bother me.
Anyway, today I was browsing some of my favorite YouTube channels and I had to click on this video, because it pertained to Facebook and I use it all the time! It's 9 minutes long, but if you're considering using Facebook as primary advertising source, especially if you plan on investing money in it, please watch this first.
I'm not discrediting making a business Facebook page. In fact, I'm all for it, since people are more likely to go to your business if they can find you online and feel more familiar with you. And nearly everybody I know uses Facebook nowadays.
Facebook is a great way to quickly share information and to use social media as an advertising tool. But as the video says, be careful not to buy popularity. Those "likes" could be totally fake and could actually hurt your page. Rely on sharing your posts, or asking your friends and family to share your posts and your page, instead of paying Facebook to have fake people "like" it.
This was an interesting bit of information that I just wanted to share. What are your ideas on business advertising?
~Jess
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